Giving
Habitat for Humanity is GGP's national charity partner. Since 2007, participating malls have raised $3.2 million in cash donations, sponsorships and ReStore donations to help local Habitat affiliates build homes in communities served by GGP malls. Annually, more than 100 events and programs are hosted by GGP to benefit and raise awareness for Habitat. In 2010, the company renewed its commitment to Habitat for Humanity, continuing to build community and family through this innovative partnership for the next four years.
GGP malls support the American Red Cross through a national partnership, allowing immediate response to local, national and international disasters. Malls facilitated donations to benefit those affected by earthquakes in Japan as well as regional and local disasters such as flooding, tornadoes and wildfires. Mall signage, websites and social media are used to encourage support for those in need.
In addition, regional promotions benefited outstanding charity partners such as The VFW Foundation, the USO, Susan G. Komen for the Cure and One Warm Coat. When a child is endangered in a community served by a GGP mall, a quick response system is in place to help. Security teams immediately post Amber Alert signage, including key information to aid in locating the missing child.
In 2011, GGP malls expanded their support of local charities by hosting fundraisers, events and programs to help increase awareness and funds, raising more than $2.7 million for local organizations. During the holiday season, charities received more than $1.8 million in donations through unique community partnerships. More than 100 toy and gift collections were held, helping an estimated 165,000 families have a happier holiday.