Cadillac

Cadillac Culinary Challenge
CAPABILITY: Events, Promotions & Sampling
VENUE: 2 GGP Centers
YEAR: 2011
DESCRIPTION: The Cadillac Culinary Challenge Test Drive program, which highlights the SRX Crossover, CTS Sedan, CTS Coupe and Escalade Hybrid, offers guests the opportunity to experience the very finest of cuisine and the very best of the world's leading luxury automobiles. The challenge provides guests with an opportunity to test drive and compare the Cadillac models above to competitive models. Consumers are allowed to test drive all models and compare them on-site in a laid back, pressure-free environment. Product specialists accompany every vehicle to point out common features and price point differences. Following the theme of challenge, two celebrity chefs are invited to demonstrate their expertise and compete against one other in an engaging culinary duel. Their creations are focused on a local and/or seasonal ingredient. Guests are able to participate as members of the testing panel and vote on their favorite recipes.

Dodge

Dodge Dart Ride & Drive Event
CAPABILITY: Events, Promotions & Sampling
VENUE: Otay Ranch Town Center
YEAR: 2012
DESCRIPTION: Dodge visited Otay Ranch Town Center in San Diego, for a one day Ride & Drive event to promote the newly released 2013 Dodge Dart. Mall visitors were given an exclusive opportunity to learn about, and test drive the 2013 Dodge Dart. Four test drive vehicles were on site, as well as numerous Dodge brand ambassadors to answer questions.

GMC

GMC – NFL Monday Night Football Fan Experience
CAPABILITY: Events, Promotions & Sampling
VENUE: 2 GGP Malls
YEAR: 2011
DESCRIPTION: GMC worked with GGP to promote NFL Monday Night Football and the “GMC Fan Experience” at two GGP Malls. This included an autograph session with six NFL players, green screen video sessions where fans could become an “ESPN Analyst” previewing a game, a football toss, fan giveaways and GMC vehicle displays and test drives.

Honda

Honda Odyssey Tour
CAPABILITY: Events, Promotions & Sampling
VENUE: Perimeter Mall [Atlanta, GA]
YEAR: 2011
DESCRIPTION: GGP worked with Automotive Marketing Consultants, Inc. (AMCI) to do a sweepstakes program with static vehicles inside the mall. Mall customers got to explore the Honda Odyssey with a product expert and then received a special "keycard" that gave them the chance to win a $25 gift card. Customers could then go home and register online to be entered to win a Honda Odyssey.

Lexus

Lexus Ride and Drive
CAPABILITY: Events, Promotions & Sampling
VENUE: Multiple
YEAR: 2011
DESCRIPTION: GGP worked with Team One Advertising to do a valet sponsorship which included vehicle displays with Lexus. The valet sponsorships were branded by Lexus at both Village of Merrick Park & Mizner Park, prestigious GGP properties in Florida.

Maserati

Maserati - 2011
CAPABILITY: Media (Advertising)
VENUE: Tyson's Galleria
YEAR: 2011
DESCRIPTION: Maseratiis the sponsor of the Center Court at Tyson's Galleria.  They activate this space by placing three vehicles and three TV's that loop the dealership commercial spot.  They also activate this space by staffing the display on the weekends with brand experts to answer any questions about the vehicles.

GMC

Sam Swopes Vehicle Sponsorship
CAPABILITY: Local Mall Sponsorships
VENUE: Oxmoor Center
YEAR: 2012
DESCRIPTION: Sam Swopes GMC Buick Cadillac Dealership partnered with GGP to sponsor the soft seating area at Oxmoor Center. Additionally Sam Swopes has two vehicles showcasing their brands on display inside the mall.

Toyota

Toyota Drive Center
CAPABILITY: Events, Promotions & Sampling
VENUE: Coronado Center [Albuquerque, NM]
YEAR: 2010
DESCRIPTION: AMCI brought the Toyota Drive Center tour to GGP's Coronado Center in the summer of 2010. The event gave consumers an opportunity to test drive a Toyota vehicle and $10 gift cards were given to all consumers (over 18) who participated.

Toyota

Toyota Drive Center 2012
CAPABILITY: Events, Promotions & Sampling
VENUE: White Marsh Mall and Park Meadows
YEAR: 2012
DESCRIPTION: Toyota set up an exterior display, and ride and drive events in the of each participating properties to promote the Toyota brand. Consumers (18+) were given the opportunity to interact, and test drive the vehicles. All participants received a $10 gift card.

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