Cetaphil

Cetaphil
CAPABILITY: Pop-up Retail
VENUE: Water Tower Place [Chicago, IL]
YEAR: 2007
DESCRIPTION: The Cetaphil Pop-Up store retail lounge activated at GGP's premier downtown Chicago-based shopping center: Water Tower Place. Cetaphil promoted their cleansers and moisturizers in a temporary in-line space as well as distributed samples of the Cetaphil lotion in the common area. The promotion was publicized via advanced advertising and in-mall media placement throughout the center.

Crabtree & Evelyn

Crabtree & Evelyn Advertising
CAPABILITY: Media (Advertising)
VENUE: Glendale Galleria, Kenwood Towne Centre, and The Mall in Columbia
YEAR: 2013
DESCRIPTION: In an effort to raise awareness of their store, Crabtree & Evelyn utilized Standees at Glendale Galleria, Kenwood Towne Centre, and The Mall in Columbia, as well as an elevator wrap at Kenwood Towne Centre. To direct mall visitors the advertising tagged the retailer location at each property.

CoverGirl

Monster Media/CoverGirl
CAPABILITY: Media (Advertising)
VENUE: Landmark Mall [Alexandria, VA] & Perimeter Mall [Atlanta, GA]
YEAR: 2010
DESCRIPTION: Monster Media utilized vacant storefront windows and a barricade to create a digital advertisement promoting CoverGirl.

Northwestern Memorial Hospital

Northwestern Memorial Hospital Immediate Care Center Opening
CAPABILITY: Events, Promotions & Sampling
VENUE: Northbrook Court
YEAR: 2012
DESCRIPTION: Northwestern Memorial Hospital visited Northbrook Court to promote the opening of their new Immediate Care Center. Tabling events, as well as standees were used to promote the new facility.

Phagans School of Hair Design

Phagans School of Hair Design Event/Advertising
CAPABILITY: Media (Advertising)
VENUE: Clackamas Town Center
YEAR: 2012
DESCRIPTION: Phagans School of Hair Design hosted a one-day fashion & hair show in the Macy's Home Court at Clackamas Town Center. The show was held on May 19th, 2012 and featured a team of hair and make-up stylists, an emcee, and runway stage. Door clings throughout the center, and an elevator wrap on Nordstrom Court Elevator were used to support the event.

Slimfast

Slim Fast Tour
CAPABILITY: Events, Promotions & Sampling
VENUE: Natick Mall, North Point Mall, Park Meadows, and Stonebriar Center
YEAR: 2012
DESCRIPTION: Slim Fast visited four GGP properties in January and February for an interactive Sampling Event. Brand Ambassadors were on-site to distribute samples, as well as run television, computer, and photo booth stations.

The Art of Shaving

The Art of Shaving
CAPABILITY: Media (Advertising)
VENUE: Fashion Place, Park Meadows and The Woodlands
YEAR: 2012
DESCRIPTION: GGP worked with MediaVest to promote The Art of Shaving stores via various media elements at three of our GGP properties.

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