Century Link

Century Link
CAPABILITY: Email/Web Marketing
VENUE: 13 GGP Malls
YEAR: 2011
DESCRIPTION: CenturyLink (formerly Qwest) promoted their services via multiple in malladvertising elements. 

Clear

Clear
CAPABILITY: Media (Advertising)
VENUE: Northbrook Court [Northbrook, IL] & Oakbrook Center [Oakbrook, IL]
YEAR: 2009
DESCRIPTION:

Clear is a 4G Internet connection that launched their advertising programat Northbrook Court and Oakbrook Center, two GGP Chicago-area properties, which consisted of overhead banners, table tents and outdoor light advertising show.

Clear advertised in over 15 GGP malls last year utilizing a Mall Domination Program. Here are some exciting research results they received from their advertising.

Click here to download the CLEAR Case Study.

GameStop

GameStop
CAPABILITY: Events, Promotions & Sampling
VENUE: 13 GGP Malls
YEAR: 2011
DESCRIPTION: GameStophosted demonstration events where shoppers can interact with Xbox Kinectunits and play games that are available for purchase at GameStop stores ineach participating mall.  The event was staffed by brand ambassadors tohelp get the customers “Kinected” and dive them back to GameStop to purchasethe games.

LG

LG Mall Tour
CAPABILITY: Events, Promotions & Sampling
VENUE: North Point Mall and Stonebriar Centre
YEAR: 2012
DESCRIPTION: GGP partnered with LG to display an interactive event area displaying newly released LG products.

Microsoft

Microsoft Advertising
CAPABILITY: Media (Advertising)
VENUE: 16 GGP Properties
YEAR: 2012
DESCRIPTION: In an effort to promote the nationwide launch of the Surface tablet, Microsoft conducted large-scale advertising domination campaigns in 16 malls throughout GGP’s portfolio. Media elements included SkyBanners, large format entrance wraps, bulkheads and digital ads.

Nokia

Nokia Holiday Advertising
CAPABILITY: Media (Advertising)
VENUE: Northridge Fashion Center & Stonebriar Centre
YEAR: 2012
DESCRIPTION: In anticipation for the holiday shopping season, Nokia utilized GGP’s SkyBanner Network to promote the new Nokia Lumia phone. Additionally, the banners directed mall visitors to an interactive event space where consumers could test the phone as well as interact with Nokia brand ambassadors.

Nokia

Nokia Pink Lumia Event
CAPABILITY: Events, Promotions & Sampling
VENUE: Park Meadows & Stonebriar Centre
YEAR: 2012
DESCRIPTION: Mission Media USA, Inc. partnered with GGP to host the Nokia Pink Lumia Event at Park Meadows & Stonebriar Centre. The event was to promote the launch of the new Nokia Pink Lumia 900 Phone as well as a promotion with Nicki Minaj. The event consisted of a manicure station, pink candy giveaways, phone demos, and ticket giveaways for a Nicki Minaj Concert. The one-day event utilized a 20x30’ space at each mall property.

Samsung

Samsung Event
CAPABILITY: Events, Promotions & Sampling
VENUE: Water Tower Place
YEAR: 2012
DESCRIPTION: Samsung hosted an event on the second level of Water Tower Place to promote the release of Samsung’s new line of smart TV’s. Brand ambassadors were on site to lead demonstrations on the new features of the TV’s including gesture control, voice control, Smart Hub, and various applications.

Samsung

Samsung Galaxy Tab Experience
CAPABILITY: Events, Promotions & Sampling
VENUE: Stonebriar Centre
YEAR: 2011
DESCRIPTION: Stonebriar Centre hosted the Samsung Galaxy Tab Experience over the 2011 holiday season. This event gave consumers the opportunity to speak to brand ambassadors and experience the Samsung Galaxy Tab phone. This event was also supported SkyBanner, T-Stand and entrance wrap placement.

Verizon Wireless

Verizon Wireless Palm Activation
CAPABILITY: Events, Promotions & Sampling
VENUE: Westlake Center [Seattle, WA]
YEAR: 2010
DESCRIPTION: Verizon Wireless set up an interactive display to showcase and demonstrate their new Verizon wireless handset, the Droid. The 30'x30' interactive displayincluded product demonstrations, product giveaways and games.

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