Nintendo Wii

Nintendo Wii Summer Tour
CAPABILITY: Events, Promotions & Sampling
VENUE: Multiple
YEAR: 2010
DESCRIPTION: Nintendo routed their Wii Summer Tour to malls across the county in an effort to engage shoppers in the Wii experience. The 3 day event took place on weekends in July and August and occupied a 50'x50' footprint in each mall. Objectives of this event were to introduce new and potential owners to new and evergreen software through free trials, and create excitement among Wii owners that inspires them to play Wii more often.

Nintendo Wii

Nintendo Wii U Holiday Activation
CAPABILITY: Media (Advertising)
VENUE: Kenwood, Mayfair, Stonebriar, The Mall in Columbia, Water Tower Place, Woodbridge Center
YEAR: 2012
DESCRIPTION: In anticipation for the release of the Nintendo Wii U, Nintendo partnered with GGP for the opening of six demonstration activations at various GGP properties. These activations feature Nintendo brand ambassadors on site to lead demonstrations of the systems new features, as well as answer any questions mall patrons may have. To support the activations and build awareness, Nintendo used various advertising elements to promote the events including, skybanners, table tents, standees, floor graphics, escalator clings, and entrance clings.

World’s Softest Bear

Worlds Softest Bear
CAPABILITY: Events, Promotions & Sampling
VENUE: Perimeter Mall
YEAR: 2013
DESCRIPTION: World’s Softest Bear visited Perimeter Mall and gave shoppers the opportunity to see for themselves how nice the World's Softest Bear really is. Participants in the event were handed different bears while blindfolded to test just how soft the bears are. Also, a wall with an opening for shoppers to stick their heads through was built with teddy bears for shoppers to take pictures ofl. Pictures were emailed to participants to share via their social networks. Additionally, a film crew was onsite to capture testing sessions. Some of the footage will be used in an infomercial for the brand.

Xbox Kinect

Xbox Kinect
CAPABILITY: Events, Promotions & Sampling
VENUE: Fashion Show, The Parks at Arlington and Westlake Center
YEAR: 2011
DESCRIPTION: Thisevent for XBOX Kinect included a trailer that features family friendly,interactive games for shoppers.

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