BIC Easy Glide Tour
CAPABILITY: Events, Promotions & Sampling
VENUE: Perimeter Mall
DESCRIPTION: On July 16 & 17, GGP hosted the BIC Easy Glide tour at Perimeter Mall. Guests were encouraged to “feel the smoothness!” Brand ambassadors distributed BIC Velocity Pens with new Easy Glide Ink Technology, BIC coupons and BIC crossword puzzles to consumers. Visitors to the event were engaged to help solve a larger-than-life crossword puzzle and interact with the “smooth” object placed inside the BIC sensory spheres.