GameStop

GameStop
CAPABILITY: Events, Promotions & Sampling
VENUE: 13 GGP Malls
YEAR: 2011
DESCRIPTION: GameStophosted demonstration events where shoppers can interact with Xbox Kinectunits and play games that are available for purchase at GameStop stores ineach participating mall.  The event was staffed by brand ambassadors tohelp get the customers “Kinected” and dive them back to GameStop to purchasethe games.

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