The Fabric of Our Lives Mall Tour
CAPABILITY: Events, Promotions & Sampling
DESCRIPTION: Cotton set up an interactive display focusing on fashion and music that lived in the mall for a three-week period and included three weekends of events. The display brought The Fabric of Our Lives® ad campaign to life utilizing the likeness and commercials of Cotton’s featured campaign artists. Each display was located in a high-traffic area in the mall and in-mall signage surrounded the display so that the promotion was concentrated in an "area-dominated format". The display featured a closet filled with stylish cotton clothing similar to those featured in the TV spots and a recording studio.