CAPABILITY: Media (Advertising)
VENUE: Water Tower Place [Chicago, IL]
DESCRIPTION: Levi's worked with GGP to run an ad campaign promoting a new Levi's work jean available for purchase at Macy's. The ad's location space was the exterior glass window boxes affixed to the exterior of the south side of Water Tower Place, a AA property on Michigan Avenue in Chicago. The total ad size was approximately 31' high x 23' wide and deemed to be an excellent space for high visibility and traffic.