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Marketing

Past Programs

GGP offers a robust mix of media options, all strategically placed to reach shoppers who are in the mood to buy. In mall advertising provides opportunities to target your message to potential customers at the point of purchase. GGP malls are a unique medium that can help you reach a large consumer base and increase brand awareness.

Select any of the advertising programs below to see examples of what you can do in our malls:

PAST MEDIA (ADVERTISING) PROJECTS

GGP offers a robust mix of media options, all strategically placed to reach shoppers who are in the mood to buy. In mall advertising provides opportunities to target your message to potential customers at the point of purchase. GGP malls are a unique medium that can help you reach a large consumer base and increase brand awareness.

PAST EVENTS, PROMOTIONS & SAMPLING PROJECTS

With a portfolio of 126 malls in the United States, GGP provides many venues for highly targeted and memorable events and promotions. Our experiential events create emotional associations with your customers, providing opportunities for immediate feedback and long-term brand-to-buyer relationships.

With GGP you get:

  • A built-in audience
  • Key properties in top markets
  • Properties that best match your target demographic

PAST NATIONAL TOURS & SPECIAL EVENTS PROJECTS

GGP offers many unique promotional opportunities via corporate and local-mall-developed programs. These programs allow you to tap into peak selling periods such as back-to-school and tax-free days. They also let you leverage our integrated life-stage marketing programs.

PAST POP-UP RETAIL PROJECTS

Pop-Up Retail is a temporary retail or event space used to generate sales and/or provide a medium for brands to market their products and services. In-mall locations include common area, center court or in-line locations. These 'limited lifespan' locations allow for targeting and customization as well as, allow the brand an opportunity to test new concepts and gather customer feedback.

PAST LOCAL MALL SPONSORSHIPS PROJECTS

GGP provides small business owners and entrepreneurs an opportunity to showcase their products at highly promoted local specialty markets. Daily rental space is available at local mall art shows, Christmas markets and farmer's markets. Retailers can utilize mall space to create a distinct connection with the local target and achieve a broader reach.

PAST SEASONAL OPPORTUNITIES PROJECTS

GGP malls present exciting sponsorship opportunities on a local and national level. Beginning in November and continuing through December, several in-mall advertising opportunities are available to showcase brands to the millions of shoppers and sponsors.