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Research & Statistics

With a portfolio of 123 malls, GGP provides many venues for highly targeted and memorable events and promotions. Our experiential events create emotional associations with your customers, providing opportunities for immediate feedback and long-term brand-to-buyer relationships.


GGP Shopper Profile:
  • The average income of GGP mall shoppers in total is about $68,000.
  • About 4 in 10 GGP shoppers have kids under 18 in the Household.
  • On average, GGP malls are visited 38 times per year by shoppers.
  • Average time spent at mall: 89 minutes (1 hour 29 minutes) 
  • Total spend varies greatly by mall/market, ranging from $90 to upwards of $150.
Source: GGP Consumer and Market Research Department

 

Property Statistics
In a GGP property:
  • 43% of consumers visit the mall at least once a week
  • 80% visit at least once per month
  • Average time spent at mall: 89 minutes (1 hour 29 minutes)
  • 44% make a food purchase at either the food court or a restaurant

Monthly Traffic
  • January: 7.6%
  • February: 7.3%
  • March: 8.2%
  • April: 7.9%
  • May: 8.8%
  • June: 8.3%
  • July: 8.6%
  • August: 8.7%
  • September: 7.1%
  • October: 7.6%
  • November: 8.5%
  • December: 11.5%

Weekly Traffic
  • Monday: 12%
  • Tuesday: 12%
  • Wednesday: 12%
  • Thursday: 13%
  • Friday: 16%
  • Saturday: 22%
  • Sunday: 13%