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Research & Statistics

With a portfolio of 121 malls, GGP provides many venues for highly targeted and memorable events and promotions. Our experiential events create emotional associations with your customers, providing opportunities for immediate feedback and long-term brand-to-buyer relationships.


GGP Shopper Profile:
  • The average income of GGP mall shoppers in total is about $81,567.
  • About 1 in 3 GGP shoppers have kids under 18 in the Household.
  • On average, GGP malls are visited 2.3 times per month by shoppers.
  • Average number of stores visited: 4.6
  • Total spend varies greatly by mall/market, ranging from $50 to upwards of $240.
  • Almost two thirds of shoppers at a GGP mall are female.

Source: GGP Consumer and Market Research Department

GGP Traffic:
  • January: 6.50%
  • February: 6.37%
  • March: 7.84%
  • April: 8.09%
  • May: 8.92%
  • June: 8.64%
  • July: 9.14%
  • August: 10.15%
  • September: 7.80%
  • October: 8.19%
  • November: 8.35%
  • December: 10.01%

  • Monday: 13%
  • Tuesday: 11%
  • Wednesday: 10%
  • Thursday: 12%
  • Friday: 16%
  • Saturday: 21%
  • Sunday: 17%