Research & Statistics

With a portfolio of 123 malls, GGP provides many venues for highly targeted and memorable events and promotions. Our experiential events create emotional associations with your customers, providing opportunities for immediate feedback and long-term brand-to-buyer relationships.

GGP Shopper Profile:

• The average income of GGP mall shoppers in total is about $68,000.
• About 4 in 10 GGP shoppers have kids under 18 in the Household.
• On average, GGP malls are visited 38 times per year by shoppers.
• Mall visit length averages between 75 and 90 minutes.
• Total spend varies greatly by Class, with Class AA averaging $153.

Source: GGP Consumer and Market Research Department

 

Property Statistics
In a GGP property:

• 43% of consumers visit the mall at least once a week
• 80% visit at least once per month
• 1 hour, 52 minutes – average time spent at the mall
• 62% visit the food court

Monthly Traffic

• January: 7.6%
• February: 7.3%
• March: 8.2%
• April: 7.9%
• May: 8.8%
• June: 8.3%
• July: 8.6%
• August: 8.7%
• September: 7.1%
• October: 7.6%
• November: 8.5%
• December: 11.5%

Weekly Traffic

• Monday: 12%
• Tuesday: 12%
• Wednesday: 12%
• Thursday: 13%
• Friday: 16%
• Saturday: 22%
• Sunday: 13%