SkyBanners are an extremely effective way to get your brand in front of millions of consumers. The 2011 Arbitron Mall Media Effectiveness Study found that "…90% [of participants] thought SkyBanners are a good way to learn about new products, services or promotions."
GGP SkyBanners are currently displayed in 110 GGP properties nationwide. They consist of four main sizes, which are shown in the below images.
See examples of specific SkyBanners at each property here.