You say, "research."
They hear, "blah blah, time and resources, blah blah."
We know how that goes.

NRN was developed in response to corporate partners and businesses looking to research large segments of the population without spending large segments of their marketing budget.

So we capitalized on a nationwide network of eager consumers, creating an efficient process to uncover consumer insights and increase brand marketing and merchandising effectiveness.

It's quick, comprehensive research. It's clear, concise results. It's all on a budget that's music to your ears.

It's not the size of the research company.
It's how many people they can lure into studies.
But we prefer to think of it as "involving" consumers.

We field hundreds studies every year, encompassing hundreds of thousands of consumer insight surveys.

When we say NRN is a full-service consumer research company, we really mean it.
But we're not the all-or-nothing type.

Whether you're looking for the total package or just a piece of the research puzzle, we work the way you need us.

Study Design
From initial conception and hypothesis construction through field methodology selection, we design the full project.

Fielding
Venue analysis and selection. Field staffing and technology services. Intercept, intercept-to-web, online or hybrid studies. We handle it all.

Analysis
We combine newly acquired data with our years of know-how. Our team of top-notch analysts draws specific consumer insights from the research.

Reporting
Whether you want to work with us or let us handle it on our own, the NRN project team oversees the final research report. We include results, recommendations and suggested next steps.

Our humble beginnings really aren't all that humble.
NRN was the brainchild of General Growth Properties (GGP), one of the nation's largest Real Estate Investment Trusts. A leader and an innovator for over 50 years, GGP has over 200 shopping malls in 44 states.

Over 45 million people visit their properties every year. Coupled with The NRN Opinion Club, an online community of consumers, we have access to one of the largest shopper-centric resources of its kind.