Client: Advertising Agency
Industry: Advertising/Public Relations
Challenge:
The client wanted to build a body of knowledge about consumer attitudes and shopping behaviors surrounding specific holiday seasons including Easter, Christmas, Halloween, Fourth of July and Back to School.
Methodology:
Online surveys were sent to a sample of 1,000 consumers from across the U.S. All respondents were over the age of 18, were the primary shopper of the household and celebrated the various holidays.
Impact:
The client is leveraging the insights from this study to provide potential opportunities and program ideas to a variety of their consumer brand and package goods clients.
