Client: Manufacturer
Industry: Consumer Electronics
Challenge:
Client was looking to launch a new online video product that extends the capabilities of a high-definition television. Consumer input was sought prior to new product roll-out to determine overall attitudes and reaction to the new product, including product functionality, package design, brand perception and identity, product/price/value sensitivity and intent to purchase.
Methodology:
Quantitative and Qualitative consumer research was done in five U.S. Markets during a three day period.
Impact:
Insights generated by NRN helped client to determine barriers to purchase based upon perceived value of the product compared to the competition. Research results were used to guide functional upgrades, product price strategy, and marketing communications.
