Client: National Retailer
Industry: Retail
Challenge:
Client was seeking to quantify percent of customers leaving the store without making a purchase and determine reasons behind non-purchase behavior:
- Out of Stock
- Price
- Style
- Quality
- Customer Service
- Competition
Methodology:
A quantitative in-person study of 2000 consumers was conducted in 50 markets, over the period of one week. Exit interviews were conducted among people who did not make a purchase after shopping the store.
Impact:
Insights generated by NRN helped to determine that the retailer needed to address stock issues, in that the major reason for the non-purchase was not being able to find the item they wanted. Results were used as a basis for improving forecasting and purchasing processes.
