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Newest Consumer Trends in Surviving the Weak Economy
[November 2008]
For some time, getting good bargains has been both fun ("Quest for Treasure": bargain hunting as sport) and a symbol of status ("Cheap-Chic": getting new designer clothes at discount prices at Target or H&M). With the advent of high unemployment, declining home values and loss of available credit options, consumers have been forced to learn how to live within their means ("New Austerity") and are now enjoying a new sense of fulfillment in life.
The New Millennial Grandparent/Grandchild Relationship [October 2008]
Consumer Strategies for Holiday '08 Shopping [Holiday 2008]
Back To The Future: Walkable Urbanism [September 2008]
Consumer Cutbacks in Today's Soft Economy [August 2008]
Modern Homes for Rural Migrators that Offer Authenticity [July 2008]
New Options to Create and Expand a Sense of Purpose and Plan for the Life Beyond [June 2008]
Marketing to the Growing Millennial Luxury Market [May 2008]
NRN and IDC Finds that Nearly Two Thirds of Holiday Shoppers Still Plan to Spend the Same Or More on Family Despite the Economy [December 17, 2008]
Highlights from the NRN study of the political engagement of teens [November 1, 2008]
Analysts warn of coming gift card malaise
[dmnews.com, October 6, 2008]
Expenditures + Influence = Power: Understanding the Economic Power of Teens [December 2008]
Gift Cards Purchase & Redemption, Pre-Holiday Outlook 2008 [September 2008]
Consumer Cutbacks in Today's Soft Economy [June 2008]
IIR Market Research Event [October 13-16]
Travel Institute Association Marketing Outlook Forum [October 27-30]
In-Store Marketing Expo [November 12-14]