New from NRN, the Concept Store brings true, consumer-based product, shelf set, placement and category testing to your CPG or retail organization.

Think of it as a completely customizable "Pop-Up" store with an added research component. It exists exactly when and where you need it.

• Over 200 available locations put you in almost any market to tap an array of demographic contexts, regional sub-segments and specific, hard-to-reach consumers.
• An in-line mall environment puts your product or execution in a stream of consumers who are already in the shopping mindset.
• A real world setting delivers an accurate and unquestionable in-person look at shopper activity in the "last 10 feet."

Like all of our undertakings, NRN provides complete support for project execution–study design, venue selection, fielding, logistics, analysis and reporting. And because we're so helpful, we can also layer on additional research elements like video/live streaming and deep ethnographic research.