Beauty and Cosmetics

MAC Cosmetics

Activation: Pop-Up Experience
: Multiple

M.A.C. Cosmetics is a giant in the makeup industry with plenty of pop-up experience. Several GGP properties across the country hosted events allowing shoppers to engage with the products with demonstrations and makeovers, promoting media events and themed pop-up shops for The Nutcracker, Star Trek and Selena.


Activation: Pop Up Experience
Location: Oakbrook Center

This Clinique Pop Up experience allowed shoppers to get a taste of a new look, offering free samples using a unique "food truck" activation. The promotion encouraged shoppers to try out Clinique products in an exciting pop up environment.


Activation: Static Media and Events
Location: Willowbrook Mall, The Woodlands

NYX promotes many of their new store openings at GGP malls through various types of advertisements. These have included digital media, skybanners, escalator wraps, pop up events, and more. 


Activation: Static Media
Location: Multiple

Dior promotes their various fragrances sold within department stores and Sephora locations within GGP malls throughout the year, using multiple static inventory pieces across our properties.