Beauty and Cosmetics

Beauty industry giants like NYX and MAC Cosmetics have promoted media events, themed pop-up shops and new products at GGP properties across the country. Find out more about how we connect beauty and cosmetics brands with shoppers.

MAC Cosmetics

Activation: Pop-Up Experience
Location
: Multiple

M.A.C. Cosmetics is a giant in the makeup industry with plenty of pop-up experience. Several GGP properties across the country hosted events allowing shoppers to engage with the products with demonstrations and makeovers, promoting media events and themed pop-up shops for The Nutcracker, Star Trek and Selena.

Clinique

Activation: Pop Up Experience
Location: Oakbrook Center

This Clinique pop up experience at Oakbrook Center in Chicago, IL allowed shoppers to get a taste of a new look, offering free samples using a unique "food truck" activation. The promotion encouraged shoppers to try out Clinique products in an exciting pop up environment.

NYX

Activation: Static Media and Events
Location: Willowbrook Mall, The Woodlands

NYX promotes many of their new store openings at GGP properties using various types of advertisements.

Activations have included digital media, skybanners, escalator wraps, pop up events, and more. 

Dior

Activation: Static Media
Location: Multiple


 
Dior promotes their various fragrances sold within department stores and Sephora locations within GGP malls throughout the year, using multiple static inventory pieces across our properties. 

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