Beauty and Cosmetics
Beauty industry giants like NYX and MAC Cosmetics have promoted media events, themed pop-up shops and new products at GGP properties across the country. Find out more about how we connect beauty and cosmetics brands with shoppers.
Activation: Pop-Up Experience
M.A.C. Cosmetics is a giant in the makeup industry with plenty of pop-up experience. Several GGP properties across the country hosted events allowing shoppers to engage with the products with demonstrations and makeovers, promoting media events and themed pop-up shops for The Nutcracker, Star Trek and Selena.
Activation: Pop Up Experience
|This Clinique Pop Up experience allowed shoppers to get a taste of a new look, offering free samples using a unique "food truck" activation. The promotion encouraged shoppers to try out Clinique products in an exciting pop up environment.|
Activation: Static Media and Events
|NYX promotes many of their new store openings at GGP malls through various types of advertisements. These have included digital media, skybanners, escalator wraps, pop up events, and more.|
Activation: Static Media
|Dior promotes their various fragrances sold within department stores and Sephora locations within GGP malls throughout the year, using multiple static inventory pieces across our properties.|