Activation: Static and Digital Media
Window Warriors debuted in the fall of 2016 on GSN. The show, a creative window dressing competition, was based on a partnership between GGP malls and the Game Show Network.
While GGP provided locations to feature some of the show's best designs, as well as signage at over 100 malls, Window Warriors provided valuable exposure for our high quality shopping centers.
Kanye West Pop Ups
Activation: Pop Up Retail
These pop ups were just a few of the worldwide experiences Kanye West provided for his fans.
GGP malls hosted 6 pop ups, from Northbrook Court in Chicago to Fashion Show Mall in Las Vegas.
Activation: Digital Media
Disney used digital ads at 7 GGP properties to inform shoppers of their upcoming theatrical release of "Moana."