Event Capabilities

Partnering with brands like Cotton Inc. and Dyson, GGP creates unique pop-up activations giving shoppers the chance to try out new products. Learn more about how brands showcase their newest products at our properties.

Cotton Inc.

Activation:  Pop Up Experience
Location:  Multiple

Cotton Incorporated partnered with 30 GGP shopping centers across 3 phases to create brand awareness and offer a Gift With Purchase to any shopper that spent a certain amount of money in the mall on Cotton purchases.

Cotton’s celebrity spokeswoman Hailee Stenfield also did Meet & Greets with shoppers at 2 GGP centers during the program. In-mall advertising included SkyBanners, standees, floor clings, posters, light pole banners and mannequin displays, present within the malls to help promote and drive traffic to the events.

Keurig

Activation:  Pop Up Experience
Location:  
Perimeter Mall and Stonebriar Centre

Keurig promoted their new Kold machine during the holiday season at 4 GGP centers.

Shoppers were able to see how the Keurig Kold machine worked and also to taste samples of various kinds of iced coffees. 

Dyson

Activation: Pop Up Experience
Location: Glendale Galleria

Dyson's pop up experience allowed brand ambassadors to demonstrate the value of Dyson's newest vacuum cleaners, allowing shoppers to test the product out for themselves.

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