Food & Beverage Industry
On-site pop-ups and sampling events are experiential ways to drive awareness of food and beverage products. Explore GGP's past collaborations with brands such as Kind Snacks and Pepsi to learn more about the possibilities.
Nescafe Dulce Gusto
Activation: Sampling Event
Location: Stonestown Galleria and Glendale Galleria
Nescafe Dulce Gusto activated their experiential pop-up cafes at Stonestown Galleria and Glendale Galleria during the 2017 holiday season. Shoppers sampled an array of flavors, while Nescafe coffee pods and machines were also available for shoppers to try and purchase onsite.
In-mall advertising campaigns consisting of SKyBanners, Standees and large format digital ads were present at each property to help drive traffic and awareness to the activations.
Activation: Static Media, Digital Media, Pop Ups, Sponsorship
GGP's partnership with Pepsi is multi-faceted, including sponsored soft seating Dew Zones, skybanners, digital ads, floor clings, pop-up experiences and more at various GGP properties, varying seasonally and throughout the mall portfolio.
Activation: Static Media
Red Robin utilized standees and t-stands in three separate eight-week campaigns across 24 GGP properties.
Red Robin continues to increase presence and reach as they see the success of the ads driving traffic to their restaurants.