Food & Beverage Industry

On-site pop-ups and sampling events are experiential ways to drive awareness of food and beverage products. Explore GGP's past collaborations with brands such as Kind Snacks and Pepsi to learn more about the possibilities.

Nescafe Dulce Gusto

Activation: Sampling Event
Location: Stonestown Galleria and Glendale Galleria

Nescafe Dulce Gusto activated their experiential pop-up cafes at Stonestown Galleria and Glendale Galleria during the 2017 holiday season. Shoppers sampled an array of flavors, while Nescafe coffee pods and machines were also available for shoppers to try and purchase onsite.

In-mall advertising campaigns consisting of SKyBanners, Standees and large format digital ads were present at each property to help drive traffic and awareness to the activations.

Kind Snacks

Activation: Sampling Event
Location: Altamonte Mall and Perimeter Mall

Kind Snacks utilized a 10x10 space at Altamonte Mall and Perimeter Mall, with brand ambassadors available on site to distribute products to shoppers in an exciting sampling event.

Pepsi

Activation: Static Media, Digital Media, Pop Ups, Sponsorship
Location: Multiple

GGP's partnership with Pepsi is multi-faceted, including sponsored soft seating Dew Zones, skybanners, digital ads, floor clings, pop-up experiences and more at various GGP properties, varying seasonally and throughout the mall portfolio.

Red Robin

Activation: Static Media
Location: Multiple

Red Robin utilized standees and t-stands in three separate eight-week campaigns across 24 GGP properties.

Red Robin continues to increase presence and reach as they see the success of the ads driving traffic to their restaurants.

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