Using on-site pop-ups and multiple media formats, retail brands such as Fossil and H&M have raised awareness of new products and lines at GGP properties. Find out more about how retailers utilize GGP spaces to drive traffic and engagement.
Activation: Pop Up Experience and Digital Media
Location: Stonebriar Centre
This onsite weekend promotion highlighted Fossil's new line of Q watches, encouraging interactions between shoppers and brand ambassadors.
Participants were then directed to the nearby Fossil store, where promotions for Q watches had been ongoing for two weeks leading up to the event.
Activation: Static and Digital Media
|H&M utilizes multiple media formats to promote upcoming new store openings and fashion campaigns within GGP malls throughout the year.|