Using on-site pop-ups and multiple media formats, retail brands such as Fossil and H&M have raised awareness of new products and lines at GGP properties. Find out more about how retailers utilize GGP spaces to drive traffic and engagement.


Activation: Pop Up Experience and Digital Media
Location: Stonebriar Centre

This onsite weekend promotion highlighted Fossil's new line of Q watches, encouraging interactions between shoppers and brand ambassadors.

Participants were then directed to the nearby Fossil store, where promotions for Q watches had been ongoing for two weeks leading up to the event.


Activation: Static and Digital Media
Location: Multiple

H&M utilizes multiple media formats to promote upcoming new store openings and fashion campaigns within GGP malls throughout the year.

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