Activation: Pop Up Experience and Digital Media
Location: Stonebriar Centre

This onsite weekend promotion highlighted Fossil's new line of Q watches, encouraging interactions between shoppers and brand ambassadors.

Participants were then directed to the nearby Fossil store, where promotions for Q watches had been ongoing for two weeks leading up to the event.


Activation: Static and Digital Media
Location: Multiple

H&M utilizes multiple media formats to promote upcoming new store openings and fashion campaigns within GGP malls throughout the year.