GGP has extensive experience helping athletic brands and sports teams build hype with fans. Find out more about the programs and activations that delight GGP shoppers, from NFL player meet-and-greets to engaging static media.
In this program leading up to the Superbowl, Nike activated at Willowbrook Mall to showcase their products and provide meet-and-greets for NFL players and their fans.
The event took place in Center Court and included a 40-yard dash event in front of Champs.
Activation: Pop Up Event and Digital Media Location: Oakbrook Center
This was a one-day event at Oakbrook Center promoting the WNBA team's upcoming season. The Chicago Sky's event, complete with fun activities and free ticket vouchers, was supported by a digital ad on the village green Large Format screen.
Activation: Static Media Location: Oakbrook Center and Water Tower Place
The Chicago Blackhawks utlized multiple inventory pieces to drive traffic to their in-mall stores in two of our Chicago area shopping centers, Oakbrook Center and Water Tower Place.
Activation: Static Media Location: Park Meadows
The Denver Nuggets promoted their team's upcoming season at Park Meadows, reaching shoppers with a few different pieces of static media.
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GGP owns and operates outstanding retail properties throughout the United States.