Sports

GGP has extensive experience helping athletic brands and sports teams build hype with fans. Find out more about the programs and activations that delight GGP shoppers, from NFL player meet-and-greets to engaging static media.

NFL and Nike

Activation: Pop-Up Event
Location: Willowbrook Mall

In this program leading up to the Superbowl, Nike activated at Willowbrook Mall to showcase their products and provide meet-and-greets for NFL players and their fans.

The event took place in Center Court and included a 40-yard dash event in front of Champs.

Chicago Sky

Activation: Pop Up Event and Digital Media
Location: Oakbrook Center

This was a one-day event at Oakbrook Center promoting the WNBA team's upcoming season. The Chicago Sky's event, complete with fun activities and free ticket vouchers, was supported by a digital ad on the village green Large Format screen.

Chicago Blackhawks

Activation: Static Media
Location: Oakbrook Center and Water Tower Place

The Chicago Blackhawks utlized multiple inventory pieces to drive traffic to their in-mall stores in two of our Chicago area shopping centers. 

Denver Nuggets

Activation: Static Media
Location: Park Meadows

The Denver Nuggets promoted their team's upcoming season at Park Meadows, reaching shoppers with a few different pieces of static media.

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