Michelle Snyder serves as Executive Vice President, Head of Marketing and Communications at GGP. She leads both corporate and property marketing, as well as all communications initiatives. She directs a team responsible for brand strategy, digital marketing, advertising, public relations, property and tenant marketing, and employee engagement.
Prior to joining GGP in 2014, Michelle led Consumer Insights at Mars Wrigley Confectionery and Clorox, honing her expertise in branding, consumer behavior, and data analytics.
She holds a bachelor’s degree in marketing from Louisiana State University and an MBA in International Marketing from the Thunderbird School of Global Management.