Michelle Snyder serves as Executive Vice President, Head of Marketing, Communications, and Analytics & Insights at GGP. She oversees corporate and property marketing, internal and external communications including Public Relations, and business and asset intelligence. She directs teams responsible for brand strategy, digital marketing, media, public relations, property and tenant marketing, employee engagement, and leveraging data for strategic decision-making and optimizing asset positioning.
She joined the company in 2014, elevating to the Head of Marketing in 2017. Prior to GGP, Michelle worked at Mars Wrigley Confectionery and Clorox, building expertise in branding, consumer behavior, and data analytics.
She holds a bachelor’s degree in Marketing from Louisiana State University and an MBA in International Marketing from the Thunderbird School of Global Management.