200 Lafayette

New York, New York

200 Lafayette is a seven-story building located in Manhattan's vibrant SoHo neighborhood. Originally constructed in 1893, this impressive structure recently underwent a $36-million renovation to feature approximately 27,000 square feet of showroom and retail space.

This urban retail property is also home to New York's PIRCH flagship, which offers customers an experiential environment in which to test luxury home, kitchen and bath products before buying.

Market (DMA)
New York
Total Retail Space (sq. ft.)
Year Renovated

Trade Area Demographics

Our trade areas are based on geographically-contiguous zip codes. Typically, 70–80% of a center’s shoppers come from the property’s trade area. GGP based this area definition on 1,000+ zip codes gathered during a series of Customer Intercept Surveys (CIS.)

Median Age
% of Households Earning $75,000+
Average Household Income
% Population (Age 25+) w/ Bachelor's Degree or Higher


Retail Leasing

Contact our leasing specialist to explore retail leasing opportunities with GGP. From property management services to marketing, our team has the tools to promote ongoing success.

Jason Maurer
Urban Retail Leasing

Pop-Up Leasing

Pop-up stores allow online retailers to ease into brick-and-mortar commerce. They offer emerging brands a physical presence without the longer-term leases associated with traditional retail.

Pop-ups are ideal for testing the potential of clicks-to-bricks strategies, and also for testing new markets, products and consumer feedback.

Patty Hirt
Retail Development


GGP knows how to market your brand to build awareness and expand your reach. Get in touch today to learn how our advertising capabilities can meet your needs.

Mollie Wheeler
Strategic Partnerships

Filming at GGP

Scouting for a movie or TV show? One of GGP's scenic properties could play the part of your next filming location.

Get in touch.
200 Lafayette New York, NY 12122
Jason Maurer
Urban Retail Leasing