218 W 57th Street
New York, New York
218 West 57th Street is located in the heart of Billionaire’s Row in the famed Midtown neighborhood of Manhattan. This coveted shopping center, which faces the city’s first Nordstrom department store, offers retailers a unique opportunity to be part of the city's elegant past and dynamic future.
Mere steps from Central Park, the Museum of Modern Art and countless other attractions that draw millions of visitors per year, 218 West 57th Street is an outstanding retail destination situated alongside the most attractive and iconic buildings in New York City.
Pop-up stores allow online retailers to ease into brick-and-mortar commerce. They offer emerging brands a physical presence without the longer-term leases associated with traditional retail.
Pop-ups are ideal for testing the potential of clicks-to-bricks strategies, and also for testing new markets, products and consumer feedback.