605 N. Michigan Ave
At 605 N. Michigan Ave., retailers are invited to take advantage of a unique market opportunity in the heart of Chicago’s Magnificent Mile. Chicago is the third-largest retail market in the United States, serving affluent, fashion-conscious consumers, and 605 N. Michigan Ave is at the center of activity. Tourists and residents alike are drawn to the wide variety of shopping and dining options on the famed retail corridor.
Retailers within this iconic building, located alongside the new Sephora flagship store, benefit from close proximity to new-to-market retailers such as Eataly and UnderArmour. Advertisers can harness the power of the double-height building for valuable branding opportunities at one of the most heavily trafficked intersections in Chicago.
Pop-up stores allow online retailers to ease into brick-and-mortar commerce. They offer emerging brands a physical presence without the longer-term leases associated with traditional retail.
Pop-ups are ideal for testing the potential of clicks-to-bricks strategies, and also for testing new markets, products and consumer feedback.