Fox River Mall

Appleton, Wisconsin

Fox River Mall serves central and northern Wisconsin with more than 130 stores, making it the area’s largest retail shopping center. Conveniently situated on Highways US 41 and Wisconsin 96, the shopping center is an easy stop for both locals and residents of Michigan’s Upper Peninsula. Approximately 16 million people visit annually.

Shoppers can enjoy a strong merchant lineup that includes Eddie Bauer, Pottery Barn, Soma Intimates and Williams-Sonoma, as well as numerous dining options including eight full-service restaurants and the Northwoods Cafe Food Court, which seats over 900 people.

Year Renovated
Total Retail Space (sq. ft.)
Number of Retailers

Key Tenants

Trade Area Demographics

Our trade areas are based on geographically-contiguous zip codes. Typically, 70–80% of a center’s shoppers come from the property’s trade area. GGP based this area definition on 1,000+ zip codes gathered during a series of Customer Intercept Surveys (CIS.)

Median Age
% of Households Earning $75,000+
Average Household Income
% Population (Age 25+) w/ Bachelor's Degree or Higher


Retail Leasing

Contact our leasing specialist to explore retail leasing opportunities with GGP. From property management services to marketing, our team has the tools to promote ongoing success.

Niki Cordell
General Leasing
Patrick Bave
Big Box Leasing

Eat / Drink

Whether you are interested in leasing space for a full-service restaurant or a quick-service franchise, our Eat / Drink specialists can help grow your business.

Keith Isselhardt

Kiosks, Carts & Specialty Leasing

GGP offers specialty leasing options that range from customizable kiosks to Retail Merchandising Units (RMUs) that position your business in common areas with high foot traffic. Contact our specialist to learn more.

Jaclyn Bankert
Specialty Leasing


GGP knows how to market your brand to build awareness and expand your reach. Get in touch today to learn how our advertising capabilities can meet your needs.

Downloadable Information

Lease Plan
Site Plan
Tenant Criteria
Get in touch.
4301 West Wisconsin Ave. Appleton, WI 54913
John Burgland
General Manager