Rivertown Crossings

Grandville, Michigan

RiverTown Crossings is a favored retail and dining destination in the Grand Rapids area, home to numerous family-friendly retailers and restaurants. This shopping center’s lineup includes popular department stores such as JCPenney, Kohl’s, macy’s and Sears, as well as exclusive retailers including Banana Republic, Coach, Pandora, Sephora, Victoria’s Secret and White House Black Market. 

A 20-screen Celebration Cinemas and children’s play area provide entertainment for shoppers of all ages. Visitors can enjoy their choice of seven sit-down restaurants and a food court featuring eight quick-serve dining options, as well as an antique-style carousel. 

Year Opened
Total Retail Space (sq. ft.)
Number of Retailers

Key Tenants

Trade Area Demographics

Our trade areas are based on geographically-contiguous zip codes. Typically, 70–80% of a center’s shoppers come from the property’s trade area. GGP based this area definition on 1,000+ zip codes gathered during a series of Customer Intercept Surveys (CIS.) 

Median Age
% of Households Earning $75,000+
Average Household Income
% Population (Age 25+) w/ Bachelor's Degree or Higher


Retail Leasing

Contact our leasing specialist to explore retail leasing opportunities with GGP. From property management services to marketing, our team has the tools to promote ongoing success.

Silvia Vettese
General Leasing
Brian Ross
Big Box Leasing

Eat / Drink

Whether you are interested in leasing space for a full-service restaurant or a quick-service franchise, our Eat / Drink specialists can help grow your business.

Keith Isselhardt

Kiosks, Carts & Specialty Leasing

GGP offers specialty leasing options that range from customizable kiosks to Retail Merchandising Units (RMUs) that position your business in common areas with high foot traffic. Contact our specialist to learn more.

Emily Kelly
Kiosk Leasing


GGP knows how to market your brand to build awareness and expand your reach. Get in touch today to learn how our advertising capabilities can meet your needs.

Filming at GGP

Scouting for a movie or TV show? One of GGP's scenic properties could play the part of your next filming location.

Downloadable Information

Lease Plan - Lower Level
Lease Plan - Upper Level
Site Plan
Get in touch.
3700 RiverTown Parkway Grandville, MI 49418
Terry McInnis
General Manager