The Crossroads

Portage, Michigan

The Crossroads is the only enclosed regional center within a 45-mile radius, centrally located between the growing cities of Kalamazoo and Portage. The former is home to a diverse customer base including nearly 35,000 students between three nearby college campuses. 

Shoppers are attracted to the strong merchandise mix, which features department stores such as JCPenney, macy's and Sears, as well as high-profile retailers such as ALDO, Bath & Body Works, Best Buy Mobile, Build-A-Bear Workshop, Charming Charlie, Pandora and Victoria’s Secret. With a 20,000 square-foot food court that boasts 750 seats, a 36-foot double-decker carousel and a children’s play area, this center is an ideal family-friendly shopping destination.

Year Renovated
Total Retail Space (sq. ft.)
Number of Retailers

Key Tenants

Trade Area Demographics

Our trade areas are based on geographically-contiguous zip codes. Typically, 70–80% of a center’s shoppers come from the property’s trade area. GGP based this area definition on 1,000+ zip codes gathered during a series of Customer Intercept Surveys (CIS.) 

Median Age
% of Households Earning $75,000+
Average Household Income
% Population (Age 25+) w/ Bachelor's Degree or Higher

Lease Plan

We invite you to explore the leasing footprint and tenant mix at this property. Get in touch to learn more about leasing opportunities with GGP.


Retail Leasing

Contact our leasing specialist to explore retail leasing opportunities with GGP. From property management services to marketing, our team has the tools to promote ongoing success.

Jaryd Lindheim
General Leasing
Brian Ross
Big Box Leasing

Eat / Drink

Whether you are interested in leasing space for a full-service restaurant or a quick-service franchise, our Eat / Drink specialists can help grow your business.

Kiosks, Carts & Specialty Leasing

GGP offers specialty leasing options that range from customizable kiosks to Retail Merchandising Units (RMUs) that position your business in common areas with high foot traffic. Contact our specialist to learn more.

Sarah Collings
Kiosk Leasing


GGP knows how to market your brand to build awareness and expand your reach. Get in touch today to learn how our advertising capabilities can meet your needs.

Filming at GGP

Scouting for a movie or TV show? One of GGP's scenic properties could play the part of your next filming location.

Get in touch.
6650 South Westnedge Avenue Portage, MI 49024
Charisse Stewart
General Manager