A GGP mall kiosk is a powerful way to take your business to the next level. Whether you are launching a new concept, testing a new market, or building an in-person presence to complement your digital brand, a kiosk gives you direct access to high-footfall GGP properties without the long-term commitment of a full inline store.
GGP's specialty leasing team works with businesses across every product category and service type, hosting everything from jewelry brands and beauty concepts to stylists, wellness practitioners, and experience-based businesses with no physical product at all. What consistently separates brands that thrive in a kiosk environment from those that struggle is not the product — it is the preparation. As an extension of our article, How to Rent Space in a Mall: A Complete Guide for Retail Brands, this guide gives you that preparation framework before any kiosk lease is signed.
What Makes a GGP Mall Kiosk a Great Channel for Your Business
Before looking at specific categories, it is worth understanding what the GGP kiosk format rewards as a business channel. These are not filters — they are the operational realities that shape how every concept performs in this format. Understanding them before you sign is what gives you the ability to set up deliberately rather than adjust after opening day.
Merchandising is everything. In a kiosk environment, how you present your business is as important as what you sell. Strong merchandising — your display design, your signage, the story you tell at a glance — is what stops a shopper in a high-traffic corridor and invites them in. If your concept requires some context before it generates interest, the preparation work is in your visual story and your staff's opening interaction, not in evaluating whether your product qualifies for the format. A well-merchandised GGP kiosk turns even a first-time visitor into a curious customer (for more tips on that, view our retail merchandising guide).
Discovery potential (not just impulse). GGP kiosks create powerful discovery moments across the full spectrum of purchase types — from immediate buys to considered, high-ticket decisions. Brands like Peloton and Casper have successfully used open-format mall environments to introduce high-consideration products to customers who had never engaged with them before. The key is creating a compelling first impression that invites engagement. Demonstration, sampling, and strong visual merchandising are the tools that make that moment happen.
Focused presentation and smart storage planning. One of the genuine strengths of a GGP kiosk is its premium 360-degree display opportunity — maximizing visual exposure to open mall foot traffic from every direction. Back-of-house storage within the kiosk itself is limited, so planning your hero-product strategy and inventory depth before you sign is important. It is also worth asking your GGP specialty leasing representative about supplemental storage options elsewhere in the property — many GGP malls offer solutions that can support your kiosk operation without limiting what you bring to the floor.
Demonstration advantage and proven track record. Products and services with an in-person demonstration moment have a specific structural advantage in kiosk retail that they do not have online. If your concept has a sensory experience, a visible result, or a made-in-front-of-you process, build your entire staffing and merchandising plan around it — that moment is your highest-converting tool. And remember: the clearest signal of fit is not the product itself, but the proven track record of your business. GGP's leasing teams look at how your concept has performed and where it is heading. That story is your most powerful asset going into any leasing conversation.
Business Concepts That Thrive in GGP Mall Kiosks — And How to Set Each One Up for Success
The categories and concepts below reflect the dynamics of the GGP kiosk format and what drives strong performance within each one. This is not a definitive list — GGP is product-agnostic, and our leasing team has seen an extraordinary range of concepts succeed across every category. For every concept, the goal is the same: understanding what preparation looks like so you can enter the lease with a clear activation plan.
Jewelry and accessories. Strong visual merchandising potential, broad demographic appeal, high margin relative to physical size, and purchase behavior well-suited to discovery make this one of the most consistently strong categories in GGP specialty leasing. Fine jewelry, fashion jewelry, and accessories of all kinds perform well. For fashion brands that typically rely on try-on experiences or fitting rooms, the preparation work is in finding creative ways to bring that tactile moment to an open-format environment — GGP's specialty leasing team can advise on display and interaction strategies that translate the try-on experience effectively within the kiosk footprint.
Beauty and skincare. A strong and consistently high-performing area within GGP's specialty leasing portfolio. Demonstration-driven purchase behavior and high repeat purchase potential create natural alignment with the kiosk format's dynamics. If your business relies on customer loyalty and return visits, having an in-person GGP location gives your customers a place to come back to — which can significantly accelerate the repeat purchase cycle that drives long-term growth. A focused hero product with a compelling in-person demonstration is the strongest foundation for a successful kiosk activation in this category.
Health and wellness products. Growing consumer interest in self-care has translated into strong kiosk performance across a wide range of health and wellness concepts. Products and services with a clear, demonstrable benefit tend to perform particularly well — though GGP's specialty leasing environment has proven successful for many different wellness concepts across the spectrum. The preparation work is in identifying the clearest and most compelling way to communicate your benefit in the first seconds of a customer encounter, whether through demonstration, sampling, or a strong visual story.
Specialty food and beverage. Sampling-driven and walk-and-eat concepts perform exceptionally well in high-dwell GGP kiosk positions. The production process itself — visible, sensory, immediate — becomes part of the brand experience and a powerful traffic draw. For food and beverage concepts, the key preparation item is compliance: these formats require health and safety approvals that vary by state and by property. GGP's specialty leasing team can walk you through the specific requirements at your target location before you commit, so you can plan accordingly and move quickly once approvals are in place.
Personalized and custom products. Engraved jewelry, custom accessories, monogrammed items, and made-to-order concepts create a natural, built-in demonstration moment that draws sustained attention in high-traffic environments. The production process is the experience — and it converts. For concepts where fulfillment takes time, the operational model simply involves scheduling a pickup — which creates an additional customer touchpoint and return visit opportunity rather than a limitation. Build your staffing and production capacity plan before the lease begins, not after.
Services and experience-based concepts. GGP kiosks are not limited to physical products. Service-based businesses — from styling consultations and beauty treatments to wellness services and tech support — have found a successful home in GGP's specialty leasing ecosystem. If your business offers a service, a kiosk gives you direct access to high-footfall corridors and the ability to demonstrate your value in real time. The preparation work is in designing a physical presentation and staffing model that communicates your service clearly and invitingly to a shopper who may be encountering your brand for the first time.
Local artisans and makers. The GGP mall community genuinely loves to discover and support a new artist's vision. Whether it is hand-crafted jewelry, original paintings, woven textiles, ceramics, or any other handmade goods, local artisans bring energy, authenticity, and community connection to the specialty leasing environment. GGP's specialty leasing program is a welcoming and supportive ecosystem for local creators looking to share their work with a broader audience — and the in-person discovery dynamic of a mall kiosk is one of the best possible environments for an artist's work to find new customers.
Operational Preparation for Any Concept — Setting Your GGP Activation Up for Success
Understanding the format is one half of the preparation. The operational decisions you make before opening day are the other half. GGP's leasing teams have seen many unexpected concepts succeed — across every product category and service type imaginable. The variables below consistently separate high-performing GGP kiosk activations from underperforming ones, regardless of what you are selling.
Bring Your Brand Story to Life In-Person
For concepts that rely on immersive storytelling or a rich brand experience, the preparation work is in designing how to translate that story into an open-format display. An enclosed environment is not a prerequisite for a compelling brand moment — it is a design challenge with creative solutions. GGP's specialty leasing team has worked with a wide range of businesses to develop display and interaction strategies that communicate complex brand stories effectively within a kiosk footprint. Come to the leasing conversation with a clear picture of your brand story and let the team help you bring it to life.
Plan for High-Consideration Purchase Categories
For concepts where the customer typically needs time, research, or consultation before purchasing — financial products, complex technology, high-ticket items — the preparation work is in designing a kiosk interaction that creates a strong first impression and a clear path for the customer to continue the conversation. Whether that continuation happens online, through a scheduled follow-up appointment, or at a later return visit, the GGP kiosk becomes the beginning of the customer relationship rather than the point of immediate conversion. Design your staffing script and your handoff strategy with that journey in mind.
Plan Your Inventory and Storage Strategy Before You Sign
Kiosk footprints have limited back-of-house storage — a genuine operational consideration for businesses with deep inventory requirements. This is not a format-killer. A focused hero-assortment strategy addresses the constraint effectively for most concepts. It is also worth asking your GGP specialty leasing representative about supplemental storage options elsewhere in the property before you sign. Many GGP malls offer storage solutions that support kiosk operations, and knowing what is available at your target property makes for a much smoother activation.
Digitally Native Brands: Bring Your Online Story into the Physical World
For brands that have grown primarily online and are entering physical retail for the first time, a GGP kiosk is one of the most accessible and lower-commitment ways to build an in-person presence. The preparation work is specific: translate your digital brand story into a physical display that connects immediately with someone who has never encountered your product in person. Think about what a first-time customer sees in the first three seconds — and design your kiosk experience around that moment. Your online audience already knows your story; your in-person kiosk is where you introduce it to everyone who does not.
Staff Consistently — It Is the Single Highest-Leverage Variable
Consistent, well-trained staffing throughout all operating hours is one of the most important determinants of kiosk performance — regardless of what you are selling. A well-positioned kiosk with a fully staffed, engaged team will outperform a better-positioned kiosk that is understaffed or unmanned during peak operating hours. Building a clear staffing plan before your lease begins is not a nice-to-have — it is the operational foundation that everything else depends on. GGP's specialty leasing team can share what staffing approaches have worked best for successful tenants at your target property.
Work With GGP's Team on Placement Strategy
Where your kiosk sits within a GGP property has a direct effect on performance. High-dwell areas near food courts, entertainment zones, and major anchor tenants generate different traffic patterns — and different purchase intents — than primary thoroughfare corridors. GGP's specialty leasing team can help you identify the zone within a property that aligns best with your concept's customer dynamics. Matching placement to purchase intent is as important as any other activation decision you will make.
Lead With Your Hero Concept
The most successful GGP specialty leasing tenants do not try to bring their entire catalog or full range of services into a constrained footprint. They identify the product, service, or tight collection that communicates value instantly, generates the strongest response, and creates a memorable first impression — and they build the entire kiosk experience around it. If you have not yet identified that hero concept, a short-term GGP cart or pop-up activation is the ideal environment to test and discover it before committing to a kiosk lease term.
Use Your Activation Data to Inform What Comes Next
The data generated during a well-executed GGP kiosk activation — conversion rates, average transaction values, peak traffic periods, customer demographics, product velocity — is operational intelligence that directly informs your next move. Whether that next move is expanding into additional GGP properties, refining your concept for a stronger second activation, or transitioning into a longer-term inline format, the brands that treat their GGP kiosk as a structured, data-generating proof-of-concept phase consistently extract more value from the investment. Define your goals before you open, track against them throughout, and arrive at your next GGP leasing conversation with real performance data in hand.
From Preparation to Your GGP Leasing Conversation
If this guide has given you a clearer picture of how the GGP kiosk format works and what it takes to set your concept up for success within it, the natural next step is understanding what the leasing process actually involves — formats, term structures, cost drivers, and what to review before you sign.
For brands still working through the broader question of which GGP mall retail format fits their current stage, our complete guide to renting space in a mall is a great place to start.
GGP's specialty leasing team is available to walk through your specific concept, your target market, and the properties in GGP's portfolio that align with your business and growth stage. The right conversation starts with where your brand is today — and where you want it to be.
Last Updated: August 11, 2026